Muundo Himalaya Sheet Mask Ufungashaji wa Barakoa ya Uso na Elephant Design and Himalaya Wellness ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2021
Himalaya Sheet Mask Ufungashaji wa Barakoa ya Uso
na Elephant Design and Himalaya Wellness
Mteja: Himalaya Wellness
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #117150Muundo
Kuhusu Himalaya Sheet Mask Ufungashaji wa Barakoa ya Uso
Himalaya Sheet Mask ni muundo wa ufungashaji wa barakoa ya uso katika kundi la utunzaji binafsi. Mfumo huu unashughulikia aina tano na unatumia rangi angavu, fonti ya kucheza na ujumbe wa kibinafsi wa katikati. Michoro inaonyesha viambato asilia vya bidhaa kwa mtindo laini. Kifuko kimechapishwa kwa CMYK, nyeupe na rangi nne maalum za Pantone. Nembo na picha zimemaliziwa kwa rangi ya kung'aa ya sehemu, huku uso uliobaki ukiwa mzito bila mng'ao. Muundo huu unalenga kuwavutia wanunuzi vijana katika masoko ya kimataifa.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Himalaya Sheet Mask Ufungashaji wa Barakoa ya Uso ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Himalaya Sheet Mask Ufungashaji wa Barakoa ya Uso inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Himalaya Sheet Mask Ufungashaji wa Barakoa ya Uso ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- Vipimo na Ufungashaji
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - Lebo
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- Teknolojia ya Uzalishaji
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- Changamoto ya Ubunifu
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- Utafiti
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - Msukumo
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- Muda wa Mradi
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- Mtiririko wa Uendeshaji
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- Wanatimu
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - Haki za Picha
- All designs and images are created by Elephant Design.
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