Timing Sauce Uwekaji Alama za Bidhaa by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2022
Timing Sauce Uwekaji Alama za Bidhaa
Client: Timing Sauce
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #118426The Design
About Timing Sauce Uwekaji Alama za Bidhaa
Timing Sauce ni mradi wa uwekaji alama za bidhaa ulioundwa kwa ajili ya mzalishaji wa mchuzi. Kazi hii inahusisha jina jipya la bidhaa, alama (logo), ufungashaji na vifaa vya mauzo. Jina la awali lilirejelea pasta, ambalo halikuwiana na bidhaa zilizokuwa zikiuzwa, hivyo jina jipya likachaguliwa. Alama hiyo inatumia maumbo yasiyo dhahiri yanayowakilisha mchuzi na uso unaotabasamu. Utafiti wa rangi uliongoza uchaguzi wa mchanganyiko wa rangi, na michanganyiko kadhaa ya rangi ilijaribiwa ili kuonyesha furaha na hamu ya kula. Lebo hizo zimechapishwa kwenye PVC inayong'aa na isiyopitisha maji, na zimetengenezwa kwa ukubwa tatu kwa ajili ya chupa za mililita 120, 150 na 180.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Timing Sauce Uwekaji Alama za Bidhaa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Timing Sauce Uwekaji Alama za Bidhaa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Timing Sauce Uwekaji Alama za Bidhaa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
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