Dhahabu Ufungashaji · 2021
Lipton Avant Garde Special Art Edition Ufungashaji wa Kopo la Kinywaji
by PepsiCo Design and Innovation
- Tuzo ya Dhahabu ya A' Design Award 2021 in Ufungashaji
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 31,193
- Verification code A8C7C96D37 · Verify this award
Colors
About Lipton Avant Garde Special Art Edition Ufungashaji wa Kopo la Kinywaji
Lipton Avant Garde Special Art Edition ni mkusanyiko wa makopo madogo ya chai baridi. Kila kopo lina ujazo wa mililita 250 na ni jepesi na rahisi kubeba, na muundo huu ni kopo dogo la kwanza katika kundi la chai baridi nchini Urusi. Michoro yake imechochewa na mielekeo ya sanaa ya Avant Garde ya Kirusi, ikiwemo Suprematism, Abstractionism na Cubo Futurism. Miundo tofauti imeoanishwa na ladha za pichi, ndimu na chai ya kijani. Mkusanyiko huu unauzwa nchini Urusi pekee. Lengo ni kufanya chapa hii ionekane kwenye rafu katika kundi lenye ushindani mkubwa.
About the Tuzo ya Dhahabu ya A' Design Award
Lipton Avant Garde Special Art Edition Ufungashaji wa Kopo la Kinywaji ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Lipton Avant Garde Special Art Edition Ufungashaji wa Kopo la Kinywaji inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Lipton Avant Garde Special Art Edition Ufungashaji wa Kopo la Kinywaji huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
