Pepsi New Year 2020 Ufungashaji wa Vinywaji by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2021
Pepsi New Year 2020 Ufungashaji wa Vinywaji
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
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The Design
About Pepsi New Year 2020 Ufungashaji wa Vinywaji
Pepsi Mwaka Mpya 2020 ni seti ya makopo ya vinywaji ya toleo maalum yaliyoundwa kwa msimu wa Mwaka Mpya nchini Urusi. Kila kopo lina aina ya maandishi iliyotengenezwa maalum na ujumbe mfupi unaotokana na utamaduni wa mahali hapo, ucheshi na mila. Jumbe hizo zina mtindo wa kibinafsi, hivyo watumiaji wanaweza kuchagua ile inayowagusa zaidi. Alama ya reli ya pamoja ya mfululizo huo, ambayo inatafsiriwa kama chukua Pepsi ikiwa, inakaribisha mwingiliano kwenye mitandao ya kijamii. Mbinu ya usanifu inayonyumbulika inaruhusu dhana hii kubadilishwa kulingana na masoko mengine ya ndani, hivyo kupanua na kubinafsisha sherehe za Mwaka Mpya.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Pepsi New Year 2020 Ufungashaji wa Vinywaji ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Pepsi New Year 2020 Ufungashaji wa Vinywaji inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Pepsi New Year 2020 Ufungashaji wa Vinywaji huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
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