Math Alive Utambulisho Wa Chapa by Brand Core - Visang is a highly esteemed winner of the very prestigious 2021 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

DhahabuMchoro· 2021

Math Alive Utambulisho Wa Chapa

by Brand Core - Visang

Client: VISANG Education Inc.

Tuzo ya Dhahabu ya A' Design Award Winner in Mchoro Category

138,535
Verified Award Winner
Verify Award Status for #119111

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Math Alive Utambulisho Wa Chapa

Motifu za picha zinazobadilika huboresha athari ya kujifunza ya hesabu katika mazingira ya kujifunza yaliyochanganyika. Grafu za kimfano kutoka kwa hisabati ziliongoza muundo wa nembo. Herufi A na V zimeunganishwa na mstari unaoendelea, unaoonyesha mwingiliano kati ya mwalimu na mwanafunzi. Inatoa ujumbe kwamba Math Alive huongoza watumiaji kuwa watoto wachanga katika hesabu. Vielelezo muhimu vinawakilisha mabadiliko ya dhana dhahania za hesabu kuwa michoro ya pande tatu. Changamoto ilikuwa kusawazisha mpangilio wa kufurahisha na wa kuvutia kwa hadhira lengwa na taaluma kama chapa ya teknolojia ya elimu.

The Recognition

About the Tuzo ya Dhahabu ya A' Design Award

Math Alive Utambulisho Wa Chapa ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Math Alive Utambulisho Wa Chapa inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Math Alive Utambulisho Wa Chapa huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tags: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Production Technology: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Design Challenge: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Research: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiration: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Project Duration: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Operation Flow: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Team Members: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Image Credits: Shutterstock, Clipart Korea