Yamamotoyama Kifurushi Cha Chai Iliyorejeshwa by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Tuzo ya Platinamu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
PlatinamuUfungashaji· 2021
Yamamotoyama Kifurushi Cha Chai Iliyorejeshwa
Client: Nosigner
Tuzo ya Platinamu ya A' Design Award Winner in Ufungashaji Category
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- Verified Award Winner
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The Design
About Yamamotoyama Kifurushi Cha Chai Iliyorejeshwa
Yamamotoyama ni mmoja wa wauzaji wa chai wa zamani na waliofanikiwa zaidi nchini Japani. Imekuwa ya kwanza kuuza chai ya kijani leo. Kwa dhana ya Kurudi kwenye asili ya Edo, NOSIGNER wameunda upya vifurushi ili kuweka utamaduni wa jadi wa chai hai na kuipitisha kwa siku zijazo. Ili kuzifanya ziwe za kisasa huku zikidumisha haiba ya chapa ya historia ndefu, NOSIGNER alirejelea rangi na muundo wa kitamaduni wa vitabu vya kusogeza vilivyo na vijisehemu vidogo asili vya Yamamotoyama na mtindo wa calligraphy wa Edo.
The Recognition
About the Tuzo ya Platinamu ya A' Design Award
Yamamotoyama Kifurushi Cha Chai Iliyorejeshwa ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Yamamotoyama Kifurushi Cha Chai Iliyorejeshwa huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Yamamotoyama Kifurushi Cha Chai Iliyorejeshwa ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Team Members
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd. - Image Credits
- Photography: Sato Kunihiko
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