Mminni Ufungashaji wa Kinywaji cha Kileo na Wen Liu, Qiumin Chen and Weijie Kang

Muundo Mminni Ufungashaji wa Kinywaji cha Kileo na Wen Liu, Qiumin Chen and Weijie Kang ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

DhahabuUfungashaji· 2021

Mminni Ufungashaji wa Kinywaji cha Kileo

na Wen Liu, Qiumin Chen and Weijie Kang

Mteja: Changyu

Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Ufungashaji

34,477

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #119485

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Mminni Ufungashaji wa Kinywaji cha Kileo

Mminni ni muundo wa ufungashaji wa brandi iliyoundwa kwa ajili ya watumiaji vijana. Seti hii ina mvinyo wa msingi, mvinyo mchanganyiko na kikundi cha zana za kuchanganyia, hivyo ladha binafsi inaweza kuandaliwa bila kununua bidhaa za ziada. Herufi X inawakilisha kisichojulikana na uwezekano ulio wazi, na rangi inatumika kuutoa mzigo huu mbali na mwonekano wa kimapokeo wa brandi. Chupa zimetengenezwa kwa kioo kupitia mchakato wa uchomaji wa mapambo, na sanduku limeundwa kwa ufinyanzi wa plastiki. Seti hii ina vipimo vya milimita 198.8 kwa 122.8 kwa 122.8.

Utambuzi

Kuhusu Tuzo ya Dhahabu ya A' Design Award

Mminni Ufungashaji wa Kinywaji cha Kileo ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Mminni Ufungashaji wa Kinywaji cha Kileo inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Mminni Ufungashaji wa Kinywaji cha Kileo huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Vipimo na Ufungashaji: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Lebo: X-lab, unknown, exploration, fashion, interaction, mixing
Teknolojia ya Uzalishaji: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Changamoto ya Ubunifu: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Utafiti: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Msukumo: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Muda wa Mradi: 2020.02~2020.05 Shenzhen, China
Mtiririko wa Uendeshaji: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Wanatimu: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang