Beat Coffee Ubunifu wa Utambulisho wa Chapa by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2021
Beat Coffee Ubunifu wa Utambulisho wa Chapa
Client: Beat Coffee
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #119537The Design
About Beat Coffee Ubunifu wa Utambulisho wa Chapa
Beat Coffee ni ubunifu wa utambulisho wa chapa na ufungashaji kwa kampuni ya kahawa. Uboreshaji wa chapa ulianza na uchambuzi wa soko, ukaguzi wa washindani na maoni ya wateja, ambayo yaliunda mkakati na uwekaji wa chapa. Uwekaji huo unaonyeshwa kupitia kauli mbiu Serious Fun Coffee, ambayo huweka mtindo wa mawasiliano na kuunganisha furaha, muziki na kahawa. Sauti ya mmiliki wa kampuni imetumika kuipa uhai alama ya chapa. Wazo hilohilo limebebwa hadi kwenye mfuko wa kahawa uliochapishwa, ambao huhuishwa kupitia uhalisia uliowiana (augmented reality). Lengo ni kuwa na chapa iliyo wazi, inayolenga mteja na yenye mchezo wa kuchangamsha.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Beat Coffee Ubunifu wa Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Beat Coffee Ubunifu wa Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Beat Coffee Ubunifu wa Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Team Members
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
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