Smoked Trout Ufungashaji wa Chakula by Armeanu Creative Studio is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2021
Smoked Trout Ufungashaji wa Chakula
Client: Valeputna
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #119796The Design
About Smoked Trout Ufungashaji wa Chakula
Smoked Trout ni muundo wa ufungashaji kwa ajili ya bidhaa za samaki wa kuvutwa moshi. Ufungashaji umetengenezwa kwa kadi ya kraft yenye foili ya dhahabu na uwekaji rangi wa uangavu wa kuchagua. Muundo wa mviringo, umbo la lango la enzi za zamani lililotumika kukata kadi na muhuri wa dhahabu vinaonyesha desturi, urithi na viambato asilia. Muhuri na umbo la lango vinaonekana katika bidhaa zote ili kuonyesha mwendelezo. Kifurushi kilichokunjwa kina ukubwa wa sentimita 11.5 kwa 25. Umbo hili dogo linaruhusu uwekaji na ufungaji rahisi wa bidhaa, pamoja na uhifadhi, usafirishaji na uonyeshaji wa rafuni kwa urahisi.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Smoked Trout Ufungashaji wa Chakula ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Smoked Trout Ufungashaji wa Chakula inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Smoked Trout Ufungashaji wa Chakula ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
- Dimensions & Packaging
- The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated. - Tags
- smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
- Production Technology
- The packaging is made of kraft carton, has golden folio and selective varnishing.
- Design Challenge
- TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
- Research
- The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
- Inspiration
- The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
- Project Duration
- The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
- Operation Flow
- All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
- Patents
- Valeputna 2006 - QUALITY NATURAL SRL - Romania
- Team Members
- Armeanu Ana
Armeanu Catalin - Image Credits
- Main Image and optional images - Armeanu Creative Studio SRL - Romania
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