Have A Good Tea Kifungashio cha Chai by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2021
Have A Good Tea Kifungashio cha Chai
Client: Zikkichi Co.,Ltd.
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #119804The Design
About Have A Good Tea Kifungashio cha Chai
Have A Good Tea ni muundo wa kifungashio cha chai yenye ladha ya Kijapani inayozalishwa katika mji wa kihistoria wa Kawagoe. Sanduku hilo linabeba chai yenye ladha za maua ya cherry na maua ya cherry ya usiku, iliyotengenezwa kwa ajili ya msimu wa kutazama maua ya cherry. Michoro ya rangi za maji iliyochorwa kwa mkono inaonyesha mandhari ya eneo hilo, na sehemu ya nembo imebonyezwa (embossed) ili kuitenganisha na mchoro wa nyuma. Sanduku hili ni rahisi kushikilia, limetengenezwa kwa karatasi bora inayoweza kutumika tena isiyo na mng'ao, na linaweza kutenganishwa kwa ajili ya kuchakatwa upya. Muundo huu unalenga kuwatambulisha vijana kwenye utamaduni wa chai.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Have A Good Tea Kifungashio cha Chai ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Have A Good Tea Kifungashio cha Chai inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Have A Good Tea Kifungashio cha Chai hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel. - Dimensions & Packaging
- (W)85mm x (D)20mm x (H)150mm
- Tags
- Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
- Production Technology
- To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper. - Design Challenge
- The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
- Research
- This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
- Inspiration
- Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product. - Project Duration
- This project started in october 2018 in Kawagoe and finished in February 2019.
- Operation Flow
- The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
- Team Members
- Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa - Image Credits
- All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
