Organic Lebo ya Mvinyo by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

DhahabuUfungashaji· 2021

Organic Lebo ya Mvinyo

by Ximena Ureta

Client: MontGras

Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Organic Lebo ya Mvinyo

Organic ni muundo wa lebo ya mvinyo ulioundwa kwa ajili ya chapa ya mvinyo iliyothibitishwa kuwa ya kikaboni na ya vegan. Lebo hii imepata msukumo kutoka kwa mfumo wa ikolojia unaojiendesha wenyewe wa mashamba ya mizabibu ya kikaboni, ambayo hukuzwa bila kemikali au bidhaa za sintetiki. Uwiano huo wa asili hulinda mizabibu dhidi ya wadudu waharibifu na magonjwa na kusaidia afya ya zabibu. Lebo hii imechapishwa kwenye karatasi iliyothibitishwa iliyorejelezwa kwa rangi nne maalum, kwa kutumia ofseti ya kidijitali pamoja na umaliziaji wa uchapishaji wa skrini ya hariri na vanishi ya kinga. Michoro ya nakshi zilizochapishwa hutumika badala ya muhuri wa metali, hivyo foili za metali zinaepukwa.

The Recognition

About the Tuzo ya Dhahabu ya A' Design Award

Organic Lebo ya Mvinyo ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Organic Lebo ya Mvinyo inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Organic Lebo ya Mvinyo huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer