Muundo Ballantines 17 Ufungashaji wa Zawadi na Li-Shang Printing Co., Ltd ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2021
Ballantines 17 Ufungashaji wa Zawadi
Mteja: Li-Shang Printing Co., Ltd
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #120433Muundo
Kuhusu Ballantines 17 Ufungashaji wa Zawadi
Ballantines 17 ni muundo wa ufungashaji wa zawadi ulioundwa kwa ajili ya whisky iliyochanganywa. Sanduku gumu limetengenezwa kwa uchapishaji wa UV offset kwenye karatasi ya foili ya fedha, likiwa na rangi za dhahabu na buluu pamoja na nembo zilizochapwa kwa nakshi. Utaratibu wa mkanda wa kusafirisha chini ya sanduku huinua kisimamio cha kitabu wakati kifuniko kinapolazwa, ukiiwasilisha chupa kwenye jukwaa la dhahabu. Machapisho ya dhahabu kando ya njia yanarekodi miaka iliyopita ya kutuzwa tuzo. Sampuli za viungo na ladha zilizofungwa kwa kizibo cha mkuyu zimewekwa mbele ya kifuniko. Mpangilio huu unaongoza uonaji, kisha unusaji, kisha uonjaji.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Ballantines 17 Ufungashaji wa Zawadi ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Ballantines 17 Ufungashaji wa Zawadi inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Ballantines 17 Ufungashaji wa Zawadi ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
- Vipimo na Ufungashaji
- Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
- Lebo
- whisky, packaging, liquor packaging, creative packaging
- Teknolojia ya Uzalishaji
- Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
- Changamoto ya Ubunifu
- The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
- Utafiti
- With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste. - Msukumo
- Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
- Muda wa Mradi
- The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
- Mtiririko wa Uendeshaji
- When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
- Wanatimu
- Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu - Haki za Picha
- Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.
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