Public Health Beyond Borders Mpango wa Utambulisho wa Kuonekana by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2021
Public Health Beyond Borders Mpango wa Utambulisho wa Kuonekana
by Yoske Mitsui
Client: Yoske Mitsui
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #121047The Design
About Public Health Beyond Borders Mpango wa Utambulisho wa Kuonekana
Public Health Beyond Borders ni mpango wa utambulisho wa kuonekana ulioundwa kwa ajili ya kundi la wanafunzi na kitivo linaloshughulikia mahitaji ya afya katika jamii mshirika. Alama hiyo inatumia rangi tano. Rangi ya kijani na bluu zinaonyesha mtazamo wa kimataifa, wakati rangi nyekundu, njano na nyeusi zinarejelea asili ya Chuo Kikuu cha Maryland cha tawi lililoanzisha mpango huu. Mduara katikati unawakilisha umoja na ushirikiano. Alama ya maandishi imeoanishwa na fonti kuu za chuo kikuu. Nembo hiyo ni rahisi, inayoweza kupanuliwa na kupungua kwa ukubwa, na ya kimoduli, nayo inafanya kazi vizuri katika rangi moja na kwa ukubwa mbalimbali katika machapisho na midia ya kidijitali.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Public Health Beyond Borders Mpango wa Utambulisho wa Kuonekana ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Public Health Beyond Borders Mpango wa Utambulisho wa Kuonekana inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Public Health Beyond Borders Mpango wa Utambulisho wa Kuonekana inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
- Dimensions & Packaging
- The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
- Tags
- Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
- Production Technology
- The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.
My mainly approach to the visual identity program are
1. Appropriate for an international public health organization
(credible, global, clean and safe)
2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)
3. Enables lockups with sponsorships and other partners
4. Timeless, distinctive and simple - Inspiration
- The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
- Project Duration
- The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
- Operation Flow
- The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
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