Underforest: Select Primary Function: Utambulisho wa Chapa by Yi-Jen Tu is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
FedhaMchoro· 2021
Underforest: Select Primary Function: Utambulisho wa Chapa
by Yi-Jen Tu
Client: Chiayi Forest District Office - Forestry Bureau
Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #121055The Design
About Underforest: Select Primary Function: Utambulisho wa Chapa
Underforest: Select ni utambulisho wa chapa ulioundwa kwa ajili ya bidhaa za uchumi wa chini ya msitu nchini Taiwan. Nembo hii imeundwa na pembetatu nne za kijani-msitu ambazo zinawakilisha herufi ya Kichina inayomaanisha msitu na kueleza wazo la kuishi pamoja na maeneo ya misitu. Kijani-msitu kinawakilisha rasilimali za asili, huku dhahabu isiyometa ikiwakilisha uwezo wa kiuchumi. Kifungashio kinatumia karatasi ya simili ili kupata muundo unaokaribiana na mbao na kimemaliziwa kwa uchapishaji wa foili moto ya dhahabu isiyometa. Muunganiko wa taswira na viwango vya kifungashio vinavyoshirikiwa vinapunguza gharama za vifaa na kuwasaidia wahifadhi wa misitu wa ndani.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Underforest: Select Primary Function: Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Underforest: Select Primary Function: Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Underforest: Select Primary Function: Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
- Dimensions & Packaging
- UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
- Tags
- #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
- Production Technology
- The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
- Design Challenge
- The concept of "UNDERFOREST:SELECT" integrates three conditions:
A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits - Research
- The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
- Inspiration
- For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
- Project Duration
- The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
- Operation Flow
- Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
- Team Members
- Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO
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