Rikchari Ufungaji wa Kahawa by Planetario is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2021
Rikchari Ufungaji wa Kahawa
by Planetario
Client: Rikchari Packaging by Planetario
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #121161The Design
About Rikchari Ufungaji wa Kahawa
Rikchari ni muundo wa ufungaji kwa chapa ya kahawa ya Peru inayolenga uendelevu na uwajibikaji wa kijamii. Jina Rikchari lina maana ya "amka" katika lugha ya Kiquechua, na herufi C inaunda umbo linalofanana na mbegu ya kahawa na jicho kwa wakati mmoja. Ufungaji huu unafuata muundo wa nembo, ambao unatumia mpangilio wa maandishi ulioongozwa na maumbo ya kijiometri ya milki ya Inca ya Peru, yanayojulikana kama Tocapu. Kahawa hii inalimwa huko Chirinos, kaskazini mwa Peru, katika mwinuko wa mita 1700 juu ya usawa wa bahari. Muundo huu unaonyesha kahawa kama bidhaa asilia yenye lengo la kijamii.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Rikchari Ufungaji wa Kahawa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Rikchari Ufungaji wa Kahawa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Rikchari Ufungaji wa Kahawa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
- Dimensions & Packaging
- Dimension: 160 mm x 240 mm / Weight: 250 grams
- Tags
- design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
- Production Technology
- This design was done digitally with Adobe programs. Physical proofing was also done to check details.
- Design Challenge
- As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.
Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design. - Research
- The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.
The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality. - Inspiration
- The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
- Project Duration
- The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
- Team Members
- Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
