Muundo Yoyic Huojunpaopao Kifungashio cha Chupa ya Kinywaji na Tingting Wang ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2021
Yoyic Huojunpaopao Kifungashio cha Chupa ya Kinywaji
Mteja: High-tech MengNiu Dairy (Beijing)CO.,LTD
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #121519Muundo
Kuhusu Yoyic Huojunpaopao Kifungashio cha Chupa ya Kinywaji
Yoyic Huojunpaopao ni kifungashio cha chupa kilichobuniwa kwa ajili ya kinywaji chenye povu kilicho na probiotiki hai. Kinywaji hiki kinachanganya bakteria wa asidi ya lactic wenye povu pamoja na probiotiki hai, sukari kidogo na bila mafuta. Chupa hiyo imetengenezwa kwa PET yenye uwazi wa hali ya juu ili kutoa mwonekano wa kioo, ikiwa na umbo jepesi na jembamba na uwezo wa mililita 388. Lebo inatumia herufi nzito za kikaligrafia za Kichina pamoja na michoro ya mapovu ili kuashiria uchangamfu na nguvu. Muundo huu unalenga kuonyesha ladha na afya kwa pamoja. Chupa hiyo huuzwa katika maduka madogo ya urahisi chini ya mazingira ya mnyororo baridi ili kuhakikisha probiotiki zinabaki hai.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Yoyic Huojunpaopao Kifungashio cha Chupa ya Kinywaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Yoyic Huojunpaopao Kifungashio cha Chupa ya Kinywaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Yoyic Huojunpaopao Kifungashio cha Chupa ya Kinywaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Vipimo na Ufungashaji
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Lebo
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Teknolojia ya Uzalishaji
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Changamoto ya Ubunifu
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Utafiti
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Msukumo
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Muda wa Mradi
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Mtiririko wa Uendeshaji
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Hataza
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Wanatimu
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Haki za Picha
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