Chef's Kazi ya Kwanza: Lebo ya Bia by Ana Mrazek Lugarov is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2021
Chef's Kazi ya Kwanza: Lebo ya Bia
Client: atelier ANII
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #121561The Design
About Chef's Kazi ya Kwanza: Lebo ya Bia
Maandishi ya Kitabu: Chef's ni lebo iliyobuniwa kwa ajili ya bia ya ushirikiano iliyoundwa na mpishi, mtengenezaji wa divai, na watengenezaji wa bia. Bia hii inachanganya sifa za bia na divai na imekusudiwa kwa soko la migahawa ya hali ya juu. Lebo hii inafuata lugha ya kuona ya lebo za divai kupitia muundo rahisi, vifaa vya ubora wa hali ya juu, na fonti nzuri inayochanganya mtindo wa kisasa na wa kitamaduni. Sare ya jadi ya mpishi, koti jeupe lenye vifungo viwili vya vitufe vyeusi, ilikuwa chanzo cha msukumo, huku mstari wa dhahabu ukiashiria uboreshaji. Uchapishaji wa aina ya offset, foili ya dhahabu, na varnishi ya pande tatu vimetumika kwenye karatasi yenye muundo wa mshikamano isiyo na mipako.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Chef's Kazi ya Kwanza: Lebo ya Bia ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Chef's Kazi ya Kwanza: Lebo ya Bia inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Chef's Kazi ya Kwanza: Lebo ya Bia inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
- Dimensions & Packaging
- 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
- Tags
- beer, beer label, minimalistic design, elegant, sophisticated, label design
- Production Technology
- Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
- Design Challenge
- The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
- Research
- Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
- Inspiration
- Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
- Project Duration
- The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
- Operation Flow
- By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
