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Hankol Liquor Muundo wa Ufungaji by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Muundo wa Ufungaji by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


ShabaUfungashaji· 2021

Hankol Liquor Muundo wa Ufungaji

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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The Design

About Hankol Liquor Muundo wa Ufungaji

Hankol Liquor ni muundo wa ufungaji kwa ajili ya kileo chenye ladha ya mchuzi. Jina Hankol linamaanisha mtu anayekunywa kwa ujasiri na furaha, jambo linaloakisi roho ya chapa inayolenga watu. Chupa hiyo imeundwa kwa mistari imara na rahisi, huku nembo ikionyeshwa mbele. Maumbo chanya na hasi yanaunganisha kivuli cha mwanzilishi ndani ya umbo hasi, na kukumbusha lengo la awali la chapa hiyo. Hati ya kalligrafia ya Kichina pamoja na muhuri vimetumika katika fonti ili kuonyesha tabia ya kiutamaduni wa mashariki. Kisanduku cha nje kimetengenezwa kwa nyenzo rafiki kwa mazingira ya EPP.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Hankol Liquor Muundo wa Ufungaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Hankol Liquor Muundo wa Ufungaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Hankol Liquor Muundo wa Ufungaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging
Outer box size 200mmx80mmx210mm
Tags
packaging
Production Technology
The outer packaging box uses environmentally friendly EPP materials
Design Challenge
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research
Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration
Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration
Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members
HANKOL
Ji Hao
Zhang XiaoMing
Image Credits
Image all: Photographer Chen yue, 2020

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