Clarity Kitambulisho cha Kampuni by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2021
Clarity Kitambulisho cha Kampuni
Client: Clarity Innovations
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #122345The Design
About Clarity Kitambulisho cha Kampuni
Clarity ni kitambulisho cha kampuni kilichobuniwa kwa ajili ya kampuni ya teknolojia. Nembo hiyo inaunganisha alama mbili zinazotumika katika uandishi wa msimbo (coding), zikiwekwa ndani ya pembetatu inayodhihirisha mwendo wa mbele. Rangi ya buluu iliyokoza inawasilisha imani na uaminifu, huku rangi ya buluu angavu ikiashiria teknolojia. Fonti ya Neo Sans imetumika kwa sababu ya mwonekano wake wa kisasa, unaoendana vizuri na pembe za mviringo za nembo. Michoro ya mchanganyiko wa rangi (gradients) na maumbo yasiyo dhahiri yameepukwa, hivyo kitambulisho hiki kinategemea maumbo rahisi na herufi za msimbo. Kitambulisho hiki pia kimetumika kwenye bidhaa mbalimbali za kampuni.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Clarity Kitambulisho cha Kampuni ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Clarity Kitambulisho cha Kampuni inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Clarity Kitambulisho cha Kampuni hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
- Inspiration
- Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places. - Team Members
- Jeffery Fulton
Zoe Rogers
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