Shaba Ufungashaji · 2021
OHO Lentil Chips Kifungashio cha Chipsi
by Bold Brands
- Tuzo ya Shaba ya A' Design Award 2021 in Ufungashaji
- CLIENT: Bold Brands
- Estimated Number of Design Views: 16,082
- Verification code 76E1491A2D · Verify this award
Colors
About OHO Lentil Chips Kifungashio cha Chipsi
Maandishi ya Kitabu: OHO Lentil Chips ni muundo wa kifungashio kwa ajili ya vitafunio vinavyotokana na dengu (lentil). Mfuko una vipimo vya 190 x 250 x 50 mm na umechapishwa kwenye polypropylene kwa mbinu ya flexography ukitumia varnish yenye mguso wa karatasi. Mandhari ya nyuma ya karatasi ya kraft inachukua nafasi ya rangi nzito zinazozoeleka katika kundi la vitafunio, na kutoa muonekano wa asili zaidi. Vipengele vya michoro vilivyochorwa vinaongeza tabia ya kufurahisha, huku ladha mbalimbali zikionyeshwa kupitia picha za ubora wa hali ya juu. Mchanganyiko huu unafanya bidhaa kutambulika kwa urahisi na kuiwasilisha kama chaguo bora na lenye afya zaidi la vitafunio.
About the Tuzo ya Shaba ya A' Design Award
OHO Lentil Chips Kifungashio cha Chipsi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. OHO Lentil Chips Kifungashio cha Chipsi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. OHO Lentil Chips Kifungashio cha Chipsi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Press Kit
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Dimensions & Packaging
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tags
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Production Technology
- Flexograhy with paper touch varnish.
- Design Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Project Duration
- This project started in January 2020 February and finished 2020 May.
- Operation Flow
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Image Credits
- Visuals: Sandra Ramoskaite
