Baltija Chocolate Collection Ufungashaji wa Peremende by Bold Brands is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2021
Baltija Chocolate Collection Ufungashaji wa Peremende
by Bold Brands
Client: Bold Brands
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #122959The Design
About Baltija Chocolate Collection Ufungashaji wa Peremende
Baltija ni mfululizo wa ufungashaji kwa ajili ya mkusanyiko wa chokoleti unaouzwa katika eneo la Baltiki. Jina hili linatokana na neno la Kilithuania linalomaanisha Bahari ya Baltiki, ambayo ndiyo iliyochochea muundo huu. Mnara wa taa na mandhari ya bahari vimeoneshwa kwa mtindo wa kiklasiki wa Kivictoria, ukiwa na maumbo yenye mawimbi yanayoashiria mwendo wa maji. Hakuna alama za kitaifa zilizotumika, hivyo ufungashaji unawakilisha eneo zima badala ya nchi moja. Rangi ya buluu yenye kijani kibichi kidogo inayong'aa huongeza mvuto wa hali ya juu. Masanduku na bahasha vimetengenezwa kwa karatasi, vimechapishwa kwa mbinu ya offset, na kukamilishwa kwa vanishi isiyometa pamoja na mapambo ya karatasi ya shaba.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Baltija Chocolate Collection Ufungashaji wa Peremende ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Baltija Chocolate Collection Ufungashaji wa Peremende inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Baltija Chocolate Collection Ufungashaji wa Peremende ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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