Pepsi Culture Msururu wa Makopo ya Vinywaji ya Toleo Maalum na Dennis Furniss

Muundo Pepsi Culture Msururu wa Makopo ya Vinywaji ya Toleo Maalum na Dennis Furniss ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

DhahabuUfungashaji· 2021

Pepsi Culture Msururu wa Makopo ya Vinywaji ya Toleo Maalum

na Dennis Furniss

Mteja: Pepsi

Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Ufungashaji

35,686

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #123071

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Pepsi Culture Msururu wa Makopo ya Vinywaji ya Toleo Maalum

Pepsi Culture ni msururu wa makopo ya toleo maalum uliobuniwa kwa ajili ya chapa ya vinywaji baridi nchini Mexico. Msururu huu unajumuisha makopo sita ya kukusanywa, na kila kopo linawakilisha mji mmoja wa Mexico. Hadithi za kienyeji, mila na marejeleo ya sanaa yametafsiriwa kuwa ruwaza za michoro zinazounganisha alama za kitamaduni za muda mrefu na mtazamo wa kisasa wa usanifu. Kila kopo limetengenezwa kwa alumini, lina ujazo wa aunsi 12 na limekamilishwa kwa uchapishaji wa offset wa ubora wa juu. Makopo haya yanauzwa moja moja na kwa pamoja yanaunda msururu unaoakisi utofauti wa kikanda.

Utambuzi

Kuhusu Tuzo ya Dhahabu ya A' Design Award

Pepsi Culture Msururu wa Makopo ya Vinywaji ya Toleo Maalum ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Pepsi Culture Msururu wa Makopo ya Vinywaji ya Toleo Maalum inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Pepsi Culture Msururu wa Makopo ya Vinywaji ya Toleo Maalum huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Vipimo na Ufungashaji: 12 Oz Cans, sold individually as a series.
Lebo: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Teknolojia ya Uzalishaji: High definition offset printing on alluminum
Changamoto ya Ubunifu: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Utafiti: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Msukumo: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Muda wa Mradi: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Mtiririko wa Uendeshaji: Not applicable
Hataza: Not applicable
Wanatimu: PepsiCo Design Latin America
Haki za Picha: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.