Muundo Welfare Is Gold Mkakati wa Kuzuia Unyanyasaji na Tekio Collective Intelligence Agency ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Meta, Mkakati na Huduma.
ShabaHuduma· 2021
Welfare Is Gold Mkakati wa Kuzuia Unyanyasaji
na Tekio Collective Intelligence Agency
Mteja: Tekio
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Huduma
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #123234Muundo
Kuhusu Welfare Is Gold Mkakati wa Kuzuia Unyanyasaji
Welfare Is Gold ni mkakati wa kuzuia unyanyasaji ulioundwa kwa ajili ya kundi kubwa la uchimbaji madini nchini Mexico. Mkakati huu unaunganisha Kamati za Ustawi katika kila kitengo, itifaki ya utunzaji, mpango wa mawasiliano mahiri, na programu tumizi ya mtandao inayotengeneza itifaki maalum kwa kila kampuni mkandarasi. Vifaa vilivyochapishwa na vya kidijitali vinajumuisha michoro ya taarifa (infographics), mabango, video fupi za katuni, katuni, na memes. Itifaki hii iliundwa kwa pamoja na wafanyakazi wa eneo husika na kuthibitishwa na vitengo vya uchimbaji madini. Lengo ni kujenga utamaduni wa mahali pa kazi usio na unyanyasaji.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Welfare Is Gold Mkakati wa Kuzuia Unyanyasaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Welfare Is Gold Mkakati wa Kuzuia Unyanyasaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Welfare Is Gold Mkakati wa Kuzuia Unyanyasaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
- Vipimo na Ufungashaji
- Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
- Lebo
- Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
- Teknolojia ya Uzalishaji
- Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
- Changamoto ya Ubunifu
- We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
- Utafiti
- The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees. - Msukumo
- To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
- Muda wa Mradi
- On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
- Mtiririko wa Uendeshaji
- Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
- Wanatimu
- Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK - Haki za Picha
- Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
