Bel Gusto Ufungashaji wa Pasta by Olga Takhtarova

Bel Gusto Ufungashaji wa Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2021

Bel Gusto Ufungashaji wa Pasta

by Olga Takhtarova

Client: Sot F&d

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Bel Gusto Ufungashaji wa Pasta

Bel Gusto ni muundo wa ufungashaji kwa ajili ya safu ya pasta mbichi iliyotengenezwa kutoka ngano ya durum. Ufungashaji umeundwa kama kifurushi cha posta kilichotumwa kutoka Italia. Stempu za posta, mihuri ya posta, michoro iliyochorwa kwa mkono ya maeneo ya kihistoria ya Italia na uigaji wa karatasi ya kraft vimetumika. Dirisha la kutazama huruhusu mnunuzi kuona pasta iliyo ndani ya sanduku kabla ya kununua. Milia yenye rangi yenye ujazo na mng'ao sawa hutenganisha maumbo tofauti ya pasta ndani ya safu hiyo. Vifurushi vinachapishwa kwenye filamu ya PET kwa vanishi teule.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Bel Gusto Ufungashaji wa Pasta ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Bel Gusto Ufungashaji wa Pasta inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Bel Gusto Ufungashaji wa Pasta ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.