Wink Lashes Usanifu wa Ufungashaji by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2021
Wink Lashes Usanifu wa Ufungashaji
Client: Sot B&d
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
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The Design
About Wink Lashes Usanifu wa Ufungashaji
Wink Lashes ni mfululizo wa usanifu wa ufungashaji kwa bidhaa za kitaalamu za kuongeza kope bandia. Bidhaa hizi zinajumuisha viondoa gundi vya jeli na krimu, praima, kiharakisha gundi, gundi, sanduku la sumaku na masanduku ya kope. Alama kuu ya kimchoro ni jicho lililochorwa kwa mtindo maalum, ambalo linaonyesha moja kwa moja madhumuni ya bidhaa hizo. Kila bidhaa pia ina alama yake mahususi, hivyo ni rahisi kutofautisha bidhaa moja na nyingine. Rangi za grafiti nyeusi, korali nyeusi na nyeupe ndizo zinazounda mpangilio wa rangi. Vifungashio vimetengenezwa kwa kadibodi na plastiki vikiwa na uchapishaji wa foili.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Wink Lashes Usanifu wa Ufungashaji ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Wink Lashes Usanifu wa Ufungashaji inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Wink Lashes Usanifu wa Ufungashaji huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
- Dimensions & Packaging
- Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm - Tags
- packaging, lashes, professional, cosmetics, magic
- Production Technology
- Сardboard, plastic, foil stamping
- Design Challenge
- As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
- Research
- Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value. - Inspiration
- The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
- Project Duration
- German, Nuremberg the project began in March 2020 and ended in February 2021
- Operation Flow
- The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.
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