Mazurro Ufungaji wa Kahawa by 19 Poludnik Agencja Reklamowa

Mazurro Ufungaji wa Kahawa by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2021

Mazurro Ufungaji wa Kahawa

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Mazurro Ufungaji wa Kahawa

Mazurro ni muundo wa ufungaji kwa ajili ya kahawa. Muundo huu unategemea mchoro maalum wa kigrafiki uliojengwa kwa herufi M. Mchoro huu unaipa mifuko ya kahawa mwonekano imara na wenye nguvu. Umbo la kijiometri lenye urahisi (minimalist) pamoja na tofauti kali za rangi husaidia mifuko hiyo kujitokeza kwenye rafu za maduka. Mchoro huu umepata msukumo kutoka kwa kazi za Josef Hoffmann, mmoja wa waanzilishi wa Vienna Workshop, ambaye maumbo yake rahisi yalichangia katika mwanzo wa usasa (modernism). Mifuko hiyo huchapishwa kwa kutumia mbinu ya uchapishaji wa flexografia. Ladha tatu zinatolewa, kila moja ikiwa na rangi tofauti na msingi mweupe wa chini unaoleta mwonekano wa kimetali katika maeneo yaliyochaguliwa.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Mazurro Ufungaji wa Kahawa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Mazurro Ufungaji wa Kahawa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Mazurro Ufungaji wa Kahawa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020