Kairi Murakami Ubunifu Mpya wa Utambulisho wa Chapa by Daisuke Kobayashi

Kairi Murakami Ubunifu Mpya wa Utambulisho wa Chapa by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2021

Kairi Murakami Ubunifu Mpya wa Utambulisho wa Chapa

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Colors

The Design

About Kairi Murakami Ubunifu Mpya wa Utambulisho wa Chapa

Kairi Murakami ni ubunifu mpya wa utambulisho wa chapa ulioundwa kwa ajili ya hoteli iliyoko Kisiwa cha Iki, Nagasaki, Japani. Alama hiyo inatokana na kanji Ichi, ambayo umbo lake ni mstari mmoja wa mlalo, na ambayo inaonekana katika jina la hoteli hiyo. Mstari huo pia unakumbusha mandhari ya Ghuba ya Yunomoto, taswira ya kwanza wanayoiona wageni wanapofika. Nembo hiyo imeundwa kwa mistari iliyonyooka na miduara, ikionyesha mandhari yenye nguvu na inayosalia akilini. Rangi zinazotumika zina mabadiliko ya taratibu yanayokumbusha machweo ya jua jioni. Utambulisho huo ulitumika kwenye alama za ukumbi, kadi za biashara na karatasi za vichwa vya barua, ukiwasilisha hoteli hiyo kama nyumba ya pili.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Kairi Murakami Ubunifu Mpya wa Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Kairi Murakami Ubunifu Mpya wa Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Kairi Murakami Ubunifu Mpya wa Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi