Bafang Koi Sanduku la Zawadi la Benki by One Design Brand Communication Co. Ltd is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2022
Bafang Koi Sanduku la Zawadi la Benki
by One Design Brand Communication Co. Ltd
Client: One Design Brand Communication Co., Ltd.
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #125914The Design
About Bafang Koi Sanduku la Zawadi la Benki
Muundo wa sanduku la Bagua Koi si wa juu ya uso peke yake. Kama sehemu ya zawadi, sanduku la zawadi limeundwa kama ishara ya baraka ya thamani yenye maana ya kina ya utamaduni wa Kichina. Muundaji alipata msukumo kutoka kwa tamaduni ya Koi ya Kichina na tamaduni ya Bagua ambazo zote mbili zinawasilisha baraka ya thamani ya bahati njema na ustawi, zikioanisha sifa za kitamaduni za tasnia ya benki.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Bafang Koi Sanduku la Zawadi la Benki ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Bafang Koi Sanduku la Zawadi la Benki inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Bafang Koi Sanduku la Zawadi la Benki ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing. - Dimensions & Packaging
- 240mm*240mm*150mm
- Tags
- China gift packaging
- Production Technology
- Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
- Research
- I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture. - Inspiration
- The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune. - Project Duration
- The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
- Operation Flow
- We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams. - Team Members
- Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd - Image Credits
- One Design brand communication Co., Ltd
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