Jinlongquan Yanzhi Ufungaji na Jin Zhang

Muundo Jinlongquan Yanzhi Ufungaji na Jin Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ChumaUfungashaji· 2022

Jinlongquan Yanzhi Ufungaji

na Jin Zhang

Mteja: InBev jinlongquan beer (Hubei)

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji

13,765

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #126388

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Jinlongquan Yanzhi Ufungaji

Chapa ya Jinlongquan imekuwa huko Hubei kwa zaidi ya miaka 40. Wakati huu, inaunda mfululizo wa bia ambayo inaweza kuwakilisha utamaduni wa Hubei. Mbuni hutumia kaligrafia ya Kichina kuelezea utamaduni wa lahaja. Wakati huo huo, anapaka rangi majengo na mfumo wa maji unaowakilisha zaidi huko Hubei (Hubei ina sifa ya kuwa jimbo lenye maelfu ya maziwa), wahusika na matukio ya matumizi, na kuunganisha ladha zaidi ya maisha na hisia za mtindo. Watu wanaweza kuzungumza juu ya lahaja kwenye chupa. Angalia mji wako wa asili katika kielelezo ili kuboresha mwingiliano na watumiaji.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Jinlongquan Yanzhi Ufungaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Jinlongquan Yanzhi Ufungaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Jinlongquan Yanzhi Ufungaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Vipimo na Ufungashaji: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Lebo: Beer, Hubei, dialect, illustration, Calligraphy, China
Teknolojia ya Uzalishaji: Glass bottle aluminized paper
Changamoto ya Ubunifu: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Utafiti: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Msukumo: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Muda wa Mradi: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Mtiririko wa Uendeshaji: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Hataza: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Wanatimu: Creative director: Jin Zhang