Jalebi Utambulisho wa Chapa by Raageshwari Kandaswamy

Jalebi Utambulisho wa Chapa by Raageshwari Kandaswamy is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ChumaMchoro· 2022

Jalebi Utambulisho wa Chapa

by Raageshwari Kandaswamy

Client: MIT Institute of Design

Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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Colors

The Design

About Jalebi Utambulisho wa Chapa

Jalebi ni utambulisho wa chapa kwa ajili ya chapa ya kisasa ya aiskrimu. Ladha za aiskrimu zinatokana na peremende za jadi za Kihindi. Mtindo wa kuona unarejelea wachuuzi wa mitaani wanaouza peremende na vitafunio vilivyofungwa kwa magazeti. Nembo hiyo imechorwa kutoka herufi J na kutoka mzunguko wa jalebi. Uchapaji wa herufi, rangi na mng'ao hutoa utambulisho tabia inayofahamika lakini ya kisasa. Utambulisho huo umetumika kwenye vikombe, kadi za menyu, mifuko na barakoa kwa mwonekano thabiti. Kadi ya menyu imejengwa kwa tabaka, na tabaka la mbele ni karatasi angavu inayoonyesha mchanganyiko wa tamaduni.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Jalebi Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Jalebi Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Jalebi Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Dimensions & Packaging: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tags: Brand Identity, Logo, Identity Design, Ice cream
Production Technology: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Design Challenge: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Research: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspiration: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Project Duration: The project started in September 15 as a part of college project and finished in October 3rd.
Operation Flow: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.