Staom Jewelry Mambo ya Ndani ya Duka la Vito by Rong Zeng

Staom Jewelry Mambo ya Ndani ya Duka la Vito by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.

ShabaMambo ya Ndani· 2022

Staom Jewelry Mambo ya Ndani ya Duka la Vito

by Rong Zeng

Client: Xad

Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Mambo ya Ndani ya Duka la Vito

Staom Jewelry ni muundo wa mambo ya ndani ya duka la vito unaofunika eneo la mita za mraba 200 ukiwa na urefu wa dari wa takribani mita 3. Muundo huu unatokana na wazo kwamba almasi na anga zote zinawakilisha umilele. Wageni hupita kwenye njia ndefu, mlango mwishoni mwa njia hiyo, na eneo lenye vioo, katika mfuatano unaopendekeza safari kutoka duniani kwenda angani. Vyuma vya pua vya kioo, marumaru nyeusi yenye kioo, rangi ya sanaa ya saruji, na chuma cha pua kilichochorwa vimetumika. Mwangaza wa vioo na maumbo yasiyo ya kawaida hupunguza hisia ya kuta na kufanya nafasi ionekane isiyo na mipaka.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Staom Jewelry Mambo ya Ndani ya Duka la Vito ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Staom Jewelry Mambo ya Ndani ya Duka la Vito inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Staom Jewelry Mambo ya Ndani ya Duka la Vito hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui