Souldar Cracker Kifungashio cha Vitafunio by Yeqin Chen

Souldar Cracker Kifungashio cha Vitafunio by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ShabaUfungashaji· 2022

Souldar Cracker Kifungashio cha Vitafunio

by Yeqin Chen

Client: Dali Foods Group

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

Verify Award Status for #126515

View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Kifungashio cha Vitafunio

Souldar Cracker ni muundo wa kifungashio kwa kitafunio cha soda cracker chenye ladha ya chokoleti. Bidhaa hii imewekwa katikati ya mpangilio wa taswira. Upande wa kushoto, mpangilio safi unapanga biskuti kwa umbali tofauti ili kupanua hisia ya nafasi ndani ya eneo dogo. Mchuzi wa chokoleti unadondoka kutoka juu ya pakiti kama mvua, ukibadilisha taswira tuli kuwa taswira yenye mienendo. Rangi ya kahawia inatumika kama rangi kuu kuwakilisha ladha. Katuni ya nje imetengenezwa kwa karatasi ngumu ya ivory, na vipengele vilivyochaguliwa vimechapishwa kwa muhuri wa dhahabu. Kila biskuti imefungashwa mmoja mmoja ndani ya sanduku.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Souldar Cracker Kifungashio cha Vitafunio ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Souldar Cracker Kifungashio cha Vitafunio inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Souldar Cracker Kifungashio cha Vitafunio hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen