Muundo Zhen Hao E Ufungaji wa Chakula cha Mbwa na Yuchen Han ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ChumaUfungashaji· 2022
Zhen Hao E Ufungaji wa Chakula cha Mbwa
na Yuchen Han
Mteja: Ningbo Xuanmengzhi Trading Company Ltd.
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #126938Muundo
Kuhusu Zhen Hao E Ufungaji wa Chakula cha Mbwa
Zhen Hao E ni mfululizo wa ufungaji kwa ajili ya chakula cha mbwa na vitafunio vya mbwa. Muundo huu unatokana na utamaduni wa Kichina kwa kuwaonyesha mbwa kama wafalme wa kale wa nyakati mbalimbali. Nchini China, wamiliki wa mbwa mara nyingi huelezewa kama maafisa wanaowahudumia wanyama wao wa kufugwa, na wazo hili ndilo linaloongoza michoro. Wahusika wa katuni za mbwa huonyesha kundi la ukubwa, wakitenganisha mbwa wadogo na wale wa kati na wakubwa. Rangi tofauti hutenganisha chakula cha mbwa na vitafunio, hivyo kufanya mfululizo huu kueleweka kwa urahisi. Karatasi zilizosindikwa upya, karatasi ya mabonge (corrugated) na mifuko ya foili ya alumini imetumika.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Zhen Hao E Ufungaji wa Chakula cha Mbwa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Zhen Hao E Ufungaji wa Chakula cha Mbwa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Zhen Hao E Ufungaji wa Chakula cha Mbwa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
- Vipimo na Ufungashaji
- 28.5*21cm
20*30cm
20*36cm
23*40cm - Lebo
- Dog food, Oriental style, Package Design, Cartoon Dog
- Teknolojia ya Uzalishaji
- Recycled paper, corrugated paper, aluminium foil bag.
- Changamoto ya Ubunifu
- Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
- Utafiti
- The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
- Msukumo
- This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
- Muda wa Mradi
- The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
- Mtiririko wa Uendeshaji
- Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.
Imedhaminiwa
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