XinJiHao 10 Ufungaji Wa Chai by Evan Chen is a highly esteemed winner of the very prestigious 2022 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2022
XinJiHao 10 Ufungaji Wa Chai
by Evan Chen
Client: Bama Tea Co., Ltd
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
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- Verified Award Winner
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The Design
About XinJiHao 10 Ufungaji Wa Chai
Katika mchakato wa kuchukua keki ya chai ya miaka kumi iliyohifadhiwa kwenye ghala la ndani kavu, watumiaji hufungua sanduku la chai kutoka kwa mstari wa dhahabu, kana kwamba wanafungua umri wa dhahabu wa miaka kumi. Mchoro wa mlima katika kisanduku cha nje na sanamu ya mlima yenye sura tatu kwenye chungu cha ndani inawakilisha mlima ambao chai ilipitia katika mchakato wa usafirishaji na mlima uliozaa chai hiyo mtawalia, na kufanya Pu'er ya kale. chai chombo chenye kumbukumbu ya kipekee.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
XinJiHao 10 Ufungaji Wa Chai ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. XinJiHao 10 Ufungaji Wa Chai inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. XinJiHao 10 Ufungaji Wa Chai huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
- Dimensions & Packaging
- 3000mm*3000mm*3000mm
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
- Design Challenge
- How to combine the quality of "Black Gold Decade" with visual expression.
- Research
- This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
- Inspiration
- Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
- Project Duration
- The project was launched in Suzhou in March 2021.
- Operation Flow
- The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
- Patents
- BamaTea
- Team Members
- WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen - Image Credits
- BamaTea
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