Secret Exhibition Ukumbi wa Maonyesho ya Bidhaa by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
ChumaMambo ya Ndani· 2022
Secret Exhibition Ukumbi wa Maonyesho ya Bidhaa
Client: SODA Architects
Tuzo ya Chuma ya A' Design Award Winner in Mambo ya Ndani Category
Verified Award Winner
Verify Award Status for #128604The Design
About Secret Exhibition Ukumbi wa Maonyesho ya Bidhaa
Maandishi ya Kitabu: Maonyesho ya Siri ni ukumbi wa maonyesho ya bidhaa ulioundwa kwa ajili ya Jumba la Makumbusho la Kitaifa la China. Nafasi ya mita za mraba 460 inachanganya sanaa ya kidijitali na urembo wa kitamaduni wa China uliorithiwa. Vibanda vinavyofanana na visiwa vyenye maumbo yanayotiririka vinaonyesha bidhaa za kitamaduni na kibunifu, hivyo wageni hutembelea bidhaa hizo kama maonyesho badala ya duka. Uso wa midia ulioandaliwa maalum unaunganisha uso halisi na kiolesura cha kimtandao, huku programu ya uhalisia uliodhabitiwa (augmented reality) ikiongeza tabaka sambamba la kidijitali. Maonyesho saba yaliyochaguliwa yalihamasisha mto unaotiririka wa herufi za Kichina zinazoonyeshwa kwenye skrini.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Secret Exhibition Ukumbi wa Maonyesho ya Bidhaa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Secret Exhibition Ukumbi wa Maonyesho ya Bidhaa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Secret Exhibition Ukumbi wa Maonyesho ya Bidhaa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Dimensions & Packaging
- 460 square meters
- Tags
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
- Production Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.
We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. - Design Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Project Duration
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Operation Flow
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.
Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue - Image Credits
- Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai
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