Grassy Premiados Ufungashaji wa Kahawa by Dimitri Lociks is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2022
Grassy Premiados Ufungashaji wa Kahawa
Client: Grassy Caffè
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #128993The Design
About Grassy Premiados Ufungashaji wa Kahawa
Grassy Premiados ni muundo wa ufungashaji wa kahawa maalum ya Brazil. Kisanduku hiki kina maumbo asilia na ya kimoduli yaliyochochewa na mbegu za mahogani, punje za kahawa na mikunjo ya usanifu wa kisasa wa Brazil. Umbo la kimoduli linaruhusu kupangwa juu ya kila kimoja na mwonekano wa kipekee kwenye rafu. Kisanduku hiki kimetengenezwa kwa kadibodi yenye laminesheni ya matte, uchapishaji wa moto na uchapishaji wa rangi moja. Kahawa huhifadhiwa ndani ya mfuko wa plastiki wenye vali inayolinda punje dhidi ya oksijeni. Lebo ya wambiso ya filamu ya metali huziba kisanduku na kubeba taarifa za bidhaa, jambo linaloruhusu ubinafsishaji wa haraka kwa gharama nafuu.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Grassy Premiados Ufungashaji wa Kahawa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Grassy Premiados Ufungashaji wa Kahawa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Grassy Premiados Ufungashaji wa Kahawa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
- Dimensions & Packaging
- The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
- Tags
- package, Brazilian coffee, biomimetic, bio design,
- Production Technology
- The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
- Design Challenge
- The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
- Research
- The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
- Inspiration
- The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
- Project Duration
- The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
- Operation Flow
- The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
- Team Members
- Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
- Image Credits
- all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
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