Guangliang 59Plus Flying CoBranded Kifungashio cha Kileo by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2022
Guangliang 59Plus Flying CoBranded Kifungashio cha Kileo
by Wei Xu, Yonghui Dong and Rui Wang
Client: Sichuan Guangliang Wine Industry Co., Ltd.
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #130643The Design
About Guangliang 59Plus Flying CoBranded Kifungashio cha Kileo
Guangliang 59Plus Flying ni kifungashio cha kileo cha toleo maalum kilichoundwa pamoja na Jumba la Makumbusho la Dunhuang. Muundo huu unachanganya vipengele vya michoro ya ukutani ya Dunhuang na taswira za anga za juu za Kichina ili kuonyesha uchunguzi wa ulimwengu. Mchoro unaonyesha Apsara anayeruka na mwanaanga wakigusana kwa vidole, ukiunganisha mila za asili na sayansi ya kisasa. Chupa hiyo ni nyeupe na ina uwazi kidogo. Rangi ya kunyunyizia yenye mwonekano wa ukungu inaiga umbile la jiwe la jade. Mchakato wa hali ya juu wa upambaji wa kina unaofunika chupa nzima unaonyesha mchoro huo kuzunguka mwili mzima wa chupa.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Guangliang 59Plus Flying CoBranded Kifungashio cha Kileo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Guangliang 59Plus Flying CoBranded Kifungashio cha Kileo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Guangliang 59Plus Flying CoBranded Kifungashio cha Kileo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
- Dimensions & Packaging
- Package size 83mm322mm, bottle height 287mm, diameter 75mm.
- Production Technology
- It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
- Design Challenge
- The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
- Research
- Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
- Inspiration
- The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
- Project Duration
- This product was started in July 2021, Chengdu, China, and was finished in October 2021.
- Team Members
- Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang
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