K-Chic Utambulisho wa Chapa by Zi Huai Shen is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2022
K-Chic Utambulisho wa Chapa
by Zi Huai Shen
Client: Central Kitchen
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #130694The Design
About K-Chic Utambulisho wa Chapa
K-Chic ni utambulisho wa chapa kwa biashara ya kuku wa kukaanga wa mtindo wa Kikorea inayohudumia soko la uwasilishaji wa chakula. Alama hii inaunganisha herufi K na alama ya mguu wa kuku ili kudokeza wazo la safari ya uchunguzi. Maandishi yamejengwa kwa kuzingatia mtindo wa matangazo ya kale ya Kikorea na yanakumbusha kaulimbiu inayopigwa kelele. Michoro ya uungwaji mkono inatumia bendera za vita, ramani za kale, na wapiganaji wa kuku ili kueleza dhamira ya safari ya kishujaa wa Kikorea. Rangi nzito huashiria ladha mbalimbali kwenye lebo na vifungashio. Taswira kuu inaweka kuku wa kukaanga ndani ya ramani ili kuvutia hamu ya kula.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
K-Chic Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. K-Chic Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. K-Chic Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- Packaging Design, Brand Identity, Brand Design
- Production Technology
- Tag, Wrap
- Design Challenge
- The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
- Research
- The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
- Inspiration
- Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
- Project Duration
- The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
- Team Members
- Zi Huai Shen
- Image Credits
- Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020
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