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Sunboy Gift Box Ufungaji wa Mbegu za Alizeti by Tiger Pan

Sunboy Gift Box Ufungaji wa Mbegu za Alizeti by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


ShabaUfungashaji· 2022

Sunboy Gift Box Ufungaji wa Mbegu za Alizeti

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

Verify Award Status for #130899

Colors

The Design

About Sunboy Gift Box Ufungaji wa Mbegu za Alizeti

Sanduku la Zawadi la Sunboy ni muundo wa ufungaji kwa vitafunio vya mbegu za alizeti. Sanduku la zawadi hili linahifadhi vyombo vya bati vyenye umbo la silinda ambavyo vinaweza kutumika tena. Sanduku la nje limetengenezwa kwa karatasi ya kopokopo, ambayo huongeza nguvu ya muundo na kurahisisha urejelezaji. Muundo wa ufunguzi umefafanuliwa upya, hivyo sanduku ni rahisi kukusanya na kutenganisha. Vyombo vya bati huunganishwa pamoja kwa vifungo kuunda seti za kimoduli za tabaka moja, mawili au matatu, jambo linaloongeza eneo la bidhaa linaloonekana na kuokoa malighafi. Mchoro uliochapishwa unatumia mtindo wa kukata karatasi na kuonyesha mhusika wa Sunboy akikimbia katika shamba la alizeti.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Sunboy Gift Box Ufungaji wa Mbegu za Alizeti ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Sunboy Gift Box Ufungaji wa Mbegu za Alizeti inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Sunboy Gift Box Ufungaji wa Mbegu za Alizeti hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Dimensions & Packaging
Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tags
Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology
The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Design Challenge
To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Research
We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Inspiration
Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Project Duration
The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members
Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits
Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu

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