The Sound of Poetry Kitovu cha Kampeni by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2022
The Sound of Poetry Kitovu cha Kampeni
Client: Chih-hsi Chen
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #131359The Design
About The Sound of Poetry Kitovu cha Kampeni
Sauti ya Ushairi ni taswira kuu iliyobuniwa kwa ajili ya kampeni yenye sehemu mbili: ukumbi wa maonyesho wa ushairi unaochunguza sauti, na mfululizo wa warsha kuhusu hadithi za kisayansi na ulimwengu mzima. Taswira kuu inachukua umbo la nyimbo za sauti, kama zinavyoonekana kwenye skrini za kompyuta. Vipengele vya asili kama vile miale ya moto, majani na matumbawe vimepotoshwa na kuwa maumbo ya mawimbi, na kuunda mwonekano wa kigeni na wa kupindukia. Mpangilio wa mlalo unaakisi jinsi mistari ya maandishi inavyopangwa katika shairi. Bango linalokunjika limechapishwa kwenye karatasi yenye nyuzinyuzi, likiwa na sehemu moja isiyong'aa ili kubeba mandhari nyeusi tititi, huku kichwa cha habari kikiwa kimeandikwa kwa wino wa fedha.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
The Sound of Poetry Kitovu cha Kampeni ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. The Sound of Poetry Kitovu cha Kampeni inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. The Sound of Poetry Kitovu cha Kampeni inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
- Dimensions & Packaging
- Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm - Tags
- Poetry, Sound, Wave, Universe, Life
- Production Technology
- In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color. - Design Challenge
- The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
- Inspiration
- "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry. - Project Duration
- The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
- Patents
- Copyrights belong to Chih-hsi Chen.
- Team Members
- Chih-hsi Chen
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