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Luckinfo Ocean Refreshing Base Serum Ufungaji by Wai Ho Cheung

Luckinfo Ocean Refreshing Base Serum Ufungaji by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


ShabaUfungashaji· 2022

Luckinfo Ocean Refreshing Base Serum Ufungaji

by Wai Ho Cheung

Client: Luckinfo

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

Verify Award Status for #131384

Colors

The Design

About Luckinfo Ocean Refreshing Base Serum Ufungaji

Sehemu ya uso wa kisanduku inasalia kuwa ndogo na ngumu, huku mchoro wa wimbi ukichapishwa chini ili kutoa mwangwi wa viambato vya baharini. Sehemu ya mchoro iliyofichuliwa chini ili kuimarisha uso uliopauka, na pia kuvutia watumiaji kufungua kisanduku. Chupa imegandishwa juu ili kupitisha mfuniko kutoka kwenye kifuniko cheupe cha lulu hadi sehemu yenye uwazi, pamoja na kufunika mchanganyiko wa mawingu unaoweza kutokea wakati wa kutetemeka; chupa ya glasi inabaki wazi chini ili kuonyesha dondoo la kipekee la buluu na teknolojia ya uwekaji mchanga wa matone ya mafuta.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Luckinfo Ocean Refreshing Base Serum Ufungaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Luckinfo Ocean Refreshing Base Serum Ufungaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Luckinfo Ocean Refreshing Base Serum Ufungaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Dimensions & Packaging
Width 50mm x Depth 50mm x Height 95mm
Tags
Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Production Technology
The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Design Challenge
As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Research
The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Inspiration
The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Project Duration
The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Operation Flow
With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.

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Good Design Deserves Great Recognition

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