Xiaofengtan Liquor Ufungaji wa Pombe Kali by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2022
Xiaofengtan Liquor Ufungaji wa Pombe Kali
Client: Zhu Hai, Fang Jian
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #131479The Design
About Xiaofengtan Liquor Ufungaji wa Pombe Kali
Xiaofengtan ni ufungaji wa pombe kali ya hadhi ya juu ya Kichina. Umbo la chupa limetokana na mitungi ya udongo wa kifinyanzi iliyotumika kimila nchini China kuhifadhi pombe kali, ikiundwa upya katika hali rahisi inayolingana na ladha ya kisasa. Mwili wa duara unafaa vizuri kiganjani mwa mkono, jambo linalofanya chupa iwe rahisi kushikwa na kuzuia kutelezeka. Kifuniko cha rangi ya dhahabu kina mistari ya wima yenye mikunjo na hufunguka kwa urahisi. Vitone vya rangi ya dhahabu vinaunda muundo wa mchoro kwenye chupa na pia kwenye kisanduku chenye umbo la mchemraba mdogo, chenye vipimo vya milimita 130 kwa 130 kwa 135. Kisanduku hicho kimetengenezwa kwa karatasi inayoweza kuoza kiasili, na ukubwa wake uliopunguzwa hupunguza matumizi ya malighafi.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Xiaofengtan Liquor Ufungaji wa Pombe Kali ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Xiaofengtan Liquor Ufungaji wa Pombe Kali inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Xiaofengtan Liquor Ufungaji wa Pombe Kali hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
- Dimensions & Packaging
- 130mm x130mm x135mm
- Tags
- Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
- Production Technology
- By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
- Design Challenge
- Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
- Research
- Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
- Inspiration
- Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
- Project Duration
- Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
- Operation Flow
- The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
- Team Members
- Hai Zhu
Jian Fang
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