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BeeHacchee Ufungaji wa Tati by Shingo Furusho

BeeHacchee Ufungaji wa Tati by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


ChumaUfungashaji· 2022

BeeHacchee Ufungaji wa Tati

by Shingo Furusho

Client: Kiyomasa Seika Co.

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About BeeHacchee Ufungaji wa Tati

BeeHacchee ni muundo wa ufungaji kwa ajili ya tati ya jibini la asali. Kisanduku kina umbo la pembe sita na kinakumbusha mzinga wa nyuki, kikitoa umbo la kuona kwa dhana ya asali. Ufungaji huu umetengenezwa kutoka kipande kimoja cha kadibodi na una vipimo vya upana wa milimita 224, kina cha milimita 195 na urefu wa milimita 44. Karatasi ya kraft inatoa taswira ya kawaida na ya kukaribisha, huku mpaka wa rangi ya njano uliochapishwa juu ya uso ukiongeza mkinzano. Uchapishaji wa rangi ya njano kwenye karatasi ya kraft ni jambo gumu, kwa sababu rangi hiyo hujichoma ndani ya karatasi, hivyo mshirika wa uchapishaji mwenye ujuzi wa hali ya juu alihusishwa ili kufikia matokeo yaliyokusudiwa.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

BeeHacchee Ufungaji wa Tati ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. BeeHacchee Ufungaji wa Tati inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. BeeHacchee Ufungaji wa Tati inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging
Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags
Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology
The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge
In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research
In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration
Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration
A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow
This package is made of a single piece of cardboard.
Patents
Copyrights belong to Shingo Furusho.
Team Members
Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits
Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.

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