Muundo Kind Tea is a Charitable Project Ufungaji wa Chai na Viktoriia Korytina ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ChumaUfungashaji· 2022
Kind Tea is a Charitable Project Ufungaji wa Chai
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #131733Muundo
Kuhusu Kind Tea is a Charitable Project Ufungaji wa Chai
Kind Tea ni muundo wa ufungaji kwa aina mbalimbali za chai asilia zinazouzwa kwa ajili ya mradi wa hisani. Chai hiyo hutengenezwa na wavulana wawili wenye ugonjwa wa Duchenne muscular dystrophy, na mauzo yake huchangisha fedha kwa ajili ya urekebishaji wao. Ufungaji huo unaonyesha mhusika mwenye rangi nyingi unaoakisi furaha ya utoto. Ladha tatu zimetambulishwa kwa mipango mitatu ya rangi, hivyo kila aina inatambulika kwa urahisi. Kila ladha pia ina toleo maalum la msimu wa baridi. Muundo ni kifuko cha gramu 50 chenye lebo yenye ukubwa wa milimita 100 kwa 180. Uzalishaji na ukusanyaji vilifanywa kwa urahisi na kwa gharama nafuu, kwa sababu wavulana hao huandaa vifurushi wenyewe.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Kind Tea is a Charitable Project Ufungaji wa Chai ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Kind Tea is a Charitable Project Ufungaji wa Chai inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Kind Tea is a Charitable Project Ufungaji wa Chai inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- Vipimo na Ufungashaji
- Format: Sachet with label
50 g
100 mm x 180 mm - Lebo
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- Teknolojia ya Uzalishaji
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- Changamoto ya Ubunifu
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- Utafiti
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - Msukumo
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- Muda wa Mradi
- We joined the project in January 2021 and the guys still work for now
- Mtiririko wa Uendeshaji
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - Hataza
- No information
- Wanatimu
- Vita Korytina
Alena Beseda
Oleksandra Dontsova. - Haki za Picha
- This project was made by our in-house team of Wishnia agency.
Imedhaminiwa
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