Mamba Chiliast Utambulisho wa Chapa by Sxdesign is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
FedhaMchoro· 2022
Mamba Chiliast Utambulisho wa Chapa
by Sxdesign
Client: MC basketball community
Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #131771The Design
About Mamba Chiliast Utambulisho wa Chapa
Mamba Chiliast ni utambulisho wa chapa ulioundwa kwa ajili ya jamii ya mpira wa vikapu iliyoundwa na mashabiki wa Mamba Mentality. Utambulisho huu huwaunganisha wanachama kupitia shughuli za mpira wa vikapu na huwapa hisia ya kuwa sehemu ya jamii, fahari na utofauti. Nembo hutumia umbo la nyota yenye ncha sita kama muundo wake wa kuona, unaoundwa na herufi M na C zilizounganishwa. Jicho lililowekwa katikati ya mwonekano linawakilisha Mamba. Nyota yenye ncha sita hukumbusha uhusiano wa pamoja wa imani, mpangilio na nishati. Nembo hii inaweza kuchapishwa, kushonwa au kutengenezwa kwa njia ya kudunga plastiki katika ukubwa mbalimbali.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Mamba Chiliast Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Mamba Chiliast Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Mamba Chiliast Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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