Muundo Voila Cool Stuff Ufungaji Wa Ice Cream na Kamal Rizk - Bold Branding ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ChumaUfungashaji· 2022
Voila Cool Stuff Ufungaji Wa Ice Cream
Mteja: Voila Dessert Shop
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #131926Muundo
Kuhusu Voila Cool Stuff Ufungaji Wa Ice Cream
Huu ni mfululizo wa vifurushi vya miundo 9 ya ladha ya aiskrimu, iliyounganishwa chini ya nembo moja ya nembo, ambamo mbuni hurekebisha uwasilishaji wa ice cream. Aliunda mada mpya ambayo kwayo anafikiria upya ladha tofauti katika mfumo wa matunda ya mfano na muundo wa nekta, uchapaji asili, na pia rangi safi zinazohusika ambazo husisitiza vipengele vya muundo. Muundo huu huunda upya dhana ya ladha kupitia ikoni ya ulimi inayotumika katika masafa yote na kuibua njia tofauti ya kuihisi.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Voila Cool Stuff Ufungaji Wa Ice Cream ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Voila Cool Stuff Ufungaji Wa Ice Cream inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Voila Cool Stuff Ufungaji Wa Ice Cream inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - Vipimo na Ufungashaji
- Various Tapered Paper Ice Cream Containers
- Lebo
- branding, packaging, packaging, illustration, typography, icecream, identity
- Teknolojia ya Uzalishaji
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - Changamoto ya Ubunifu
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- Utafiti
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - Msukumo
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - Muda wa Mradi
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- Mtiririko wa Uendeshaji
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - Wanatimu
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
