Mao Xin Tea House Utambulisho Wa Kuona na ChingYu Liu

Muundo Mao Xin Tea House Utambulisho Wa Kuona na ChingYu Liu ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ChumaMchoro· 2022

Mao Xin Tea House Utambulisho Wa Kuona

na ChingYu Liu

Mteja: BlackLiuStudio

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro

9,667

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #132541

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Mao Xin Tea House Utambulisho Wa Kuona

Nyumba ya chai ya Mao Xin ilikusudiwa kuleta uzuri wa chai ya mashariki na utamaduni wake. Hasa hii chai maalum ambayo ni majani mawili kwa kila mzizi mmoja. Zinapochanganya na tamaduni ya chai ya kienyeji ni rahisi sana kuiunganisha na tamaduni ya Zen kwani viwanja vingi vimewekwa kwa njia ya duara sawa na bustani ya miamba ya Kijapani.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Mao Xin Tea House Utambulisho Wa Kuona ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Mao Xin Tea House Utambulisho Wa Kuona inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Mao Xin Tea House Utambulisho Wa Kuona inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Vipimo na Ufungashaji: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Lebo: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Teknolojia ya Uzalishaji: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Changamoto ya Ubunifu: Finding the right design to attract the attention of a younger generation of new users.
Utafiti: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Msukumo: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Muda wa Mradi: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Mtiririko wa Uendeshaji: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Wanatimu: ChingYu-Liu
Haki za Picha: ChingYu-Liu, 2021.