Shengming Shijia Kisanduku cha Zawadi cha Chai by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2022
Shengming Shijia Kisanduku cha Zawadi cha Chai
by Hangzhou Xianlin Tea Co., Ltd.
Client: Hangzhou Xianlin Tea Co., Ltd.
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #133573The Design
About Shengming Shijia Kisanduku cha Zawadi cha Chai
Shengming Shijia ni kisanduku cha zawadi cha chai kinachoonyesha mandhari ya eneo husika yaliyounganishwa na utamaduni wa chai. Kisanduku cha nje kinaonyesha upya mandhari yajulikanayo kama Vidimbwi Vitatu Vinavyoakisi Mwezi, kilichotengenezwa kwa karatasi kwa kutumia mbinu za uchapishaji na uchapaji wa muhuri. Rangi kuu ni bluu ya wino, ambayo inakumbusha usiku. Nusu mbili zilizotobolewa kwenye kisanduku cha nje huungana kuunda mwezi mkamilifu kabla ya kifurushi kufunguliwa. Kisanduku cha nje huvutwa kutoka pande mbili, kikifichua chapa za mwezi za mviringo zilizopangwa kwa uzuri kwenye kisanduku cha ndani. Muundo huu unaunganisha mandhari maarufu ya eneo husika na hali tulivu ya kuonja chai.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Shengming Shijia Kisanduku cha Zawadi cha Chai ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Shengming Shijia Kisanduku cha Zawadi cha Chai inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Shengming Shijia Kisanduku cha Zawadi cha Chai ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
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