Before the Midnight Hour Vielelezo Vya Samani na Martin Reznik

Muundo Before the Midnight Hour Vielelezo Vya Samani na Martin Reznik ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

DhahabuMchoro· 2022

Before the Midnight Hour Vielelezo Vya Samani

na Martin Reznik

Mteja: Martin Reznik Illustration

Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mchoro

59,346

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #133798

Jifunze Zaidi Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Before the Midnight Hour Vielelezo Vya Samani

Msururu wa michoro nyeusi na nyeupe iliyoagizwa na Marc Krusin na inayoangazia miundo yake maarufu ya fanicha ya Knoll na Desalto. Ikihamasishwa na katuni na sinema ya noir, mradi huu unavunja kanuni za vielelezo vya samani kwa kuleta simulizi kwenye matukio, matumizi ya mtazamo uliotiwa chumvi na urembo wa hali ya juu. Ukosefu wa uwepo wa wanadamu na vitu vilivyotawanyika huongeza kipengele cha siri na mashaka kwenye hadithi, wakati mhusika mkuu anafunuliwa kwa mshangao wa mwisho. Picha zote zilichorwa kidijitali katika Adobe Photoshop kwa kutumia kompyuta kibao ya Wacom Cintiq.

Utambuzi

Kuhusu Tuzo ya Dhahabu ya A' Design Award

Before the Midnight Hour Vielelezo Vya Samani ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Before the Midnight Hour Vielelezo Vya Samani inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Before the Midnight Hour Vielelezo Vya Samani huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Vipimo na Ufungashaji: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Lebo: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Teknolojia ya Uzalishaji: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Changamoto ya Ubunifu: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Utafiti: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Msukumo: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Muda wa Mradi: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Mtiririko wa Uendeshaji: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Haki za Picha: All illustrations: Martin Reznik, 2021