Small Satine Kazi Kuu: Ufungashaji wa Maziwa ya Watoto by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2022
Small Satine Kazi Kuu: Ufungashaji wa Maziwa ya Watoto
Client: Yili Group
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #134149The Design
About Small Satine Kazi Kuu: Ufungashaji wa Maziwa ya Watoto
Maandishi ya Kitabu: Small Satine ni ufungashaji wa bidhaa ya maziwa ya kikaboni iliyotengenezwa kwa ajili ya watoto. Muundo huu unaendeleza chapa ya maziwa ya Satine na kudumisha nembo yake pamoja na rangi zake za kijani na nyeupe. Mhusika aitwaye Small Satine anaonekana kwenye paneli ya mbele, akiwa amepumzika kwenye nyasi kando ya ndama. Paneli ya nyuma inaonyesha mtazamo mpana wa shamba la ufugaji wa ng'ombe wa maziwa, ukichorwa kwa mtindo mwepesi na rahisi. Jina la bidhaa limeandikwa kwa fonti inayowafaa watoto, na taarifa za lishe zimewasilishwa kwa uwazi kwa ajili ya wazazi. Ndani ya ufungashaji kuna kasha la karatasi.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Small Satine Kazi Kuu: Ufungashaji wa Maziwa ya Watoto ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Small Satine Kazi Kuu: Ufungashaji wa Maziwa ya Watoto inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Small Satine Kazi Kuu: Ufungashaji wa Maziwa ya Watoto hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
- Dimensions & Packaging
- Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm - Tags
- Packaging, milk, kid, China, organic
- Production Technology
- Inner pack: Tetra Pack
Box: paper - Design Challenge
- Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
- Research
- Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
- Inspiration
- IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
- Project Duration
- The project started in Feb, 2021 and the product is launched in June, 2021.
- Operation Flow
- Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
- Patents
- All photos credits to blackandgold Shanghai, 2022.
- Team Members
- Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
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